Digital Out
Of Home
taking Your Message to EveryCorner of the world.
Our DOOH Services include but not limited to:
Ownera specializes in Digital Out Of Home (DOOH) advertising and offers a range of services to help clients effectively leverage digital advertising in various out-of-home environments.
Strategy and Planning: We help clients develop a strategic approach to DOOH advertising. This involves understanding the target audience, setting campaign goals, selecting the right locations for placements, and determining the overall messaging and creative approach.
Creative Design and Content Production: Creating visually appealing and engaging content is crucial for DOOH campaigns. We design and produce high-quality graphics, videos, animations, and interactive content tailored for various DOOH screens and formats.
Media Buying and Placement: Our DOOH programmatic technology allows us to secure favourable ad placements and rates. We help clients select the best locations and times to reach their target audience effectively.
Data and Analytics: DOOH campaigns can be tracked and measured using various data sources, such as foot traffic data, audience demographics, and engagement metrics. We provide analytics to help clients understand the impact and effectiveness of their campaigns.
Dynamic Content Management: DOOH advertising allows for real-time updates and dynamic content changes. Ownera manages content scheduling and updates, ensuring that the displayed content remains relevant and timely.
Technology Integration: Some DOOH campaigns involve interactive elements or integration with technology such as mobile devices. We help develop and implement technologies that enhance the viewer's experience and engagement with the campaign.
Campaign Monitoring and Optimization: Continuous monitoring of DOOH campaigns is essential to ensure they are performing as expected. We track your track metrics, identify areas for improvement, and make necessary adjustments to optimize the campaign's effectiveness.
Geotargeting and Audience Segmentation: DOOH campaigns can be targeted to specific geographic areas and audience segments. We refine every targeting strategy to reach the right people in the right locations.
Content Distribution: Managing the distribution of content to various DOOH screens and networks is a logistical challenge. We handle the technical aspects of content distribution to ensure smooth and timely delivery.
Consulting and Training: We provide consultation services to educate clients about the possibilities and best practices of DOOH advertising. This includes advising on trends, technologies, and strategies to maximize the impact of campaigns.
Measurement and Reporting: We provide regular reports on campaign performance, including metrics such as impressions, clicks, engagement rates, and conversions. This helps clients assess the ROI of their DOOH investments.
Digital Out Of Home
Digital Out of Home (DOOH) venues encompass a variety of technologies and formats that enable advertisers to display dynamic and engaging content in out-of-home environments. The venues have evolved over time to cater to different needs and environments. Explore our marketplace, your market segments:
Leveraging digital inventory within educational settings offers a direct channel to connect with students worldwide. Engage with middle and high school students, as well as university attendees, during their commutes to class, social interactions on campus, and lunch breaks with friends. Activate screens strategically placed in high-traffic areas like student unions, dining halls, and school corridors to effectively reach your target audience.
Screen Locations Include:
SCHOOLS:
In cafeterias, along entrances, in the hallways
COLLEGES & UNIVERSITIES:
In dining halls, libraries, rec centers, student unions, fitness centers, on vending machines.
In a multitude of entertainment settings, ranging from bars and restaurants to movie theaters and sports arenas, digital screens are prevalent. This prevalence allows brands to effectively engage consumers in the environments where they relax and enjoy themselves. Leveraging incentivized messaging and often incorporating touch-screen interactivity, these screens offer a unique opportunity for brand interaction.
Screen Locations Include:
BARS:
Behind the bar, interactive tablets on tables, digital music stations on the walls
CASUAL DINING:
At the front of the venue, mounted on the walls, behind the counter or bar
HOTELS:
In-room guest tablets, hotel lobbies, hallways & elevators
MOVIE THEATRES:
At the front of the venue, lobby displays, on the big screen
QSR:
On ATMs, at the entrance, on or near drink stations
RECREATIONAL LOCATIONS:
In bowling alleys, community centers, music venues, arcades and other family activity centers
SPORTS ENTERTAINMENT:
In lobbies, alongside entertainment activities, mounted around the venue
Digital screens are situated within fitness centers, beauty salons, and barber shops. They are strategically positioned in communal spaces bustling with high foot traffic or adjacent to individual stations. This media commands substantial visibility among health-conscious consumers who are actively participating in their well-being, be it through workouts or beauty treatments.
Screen Locations Include:
GYMS:
In lobbies, locker rooms, on workout machines
SALONS & BARBER SHOPS:
Near reception desks; on walls near individual stations
Digital displays are a common sight within the elevators and lobbies of top-tier office buildings. This strategic placement allows them to connect with numerous contemporary professionals who hold significant sway in shaping decisions for both corporate and personal acquisitions.
Screen Locations Include:
OFFICE BUILDINGS:
In lobbies and elevators
Outdoor digital displays include billboards, bus shelters, and urban panels. Positioned alongside major thoroughfares or within urban settings, these screens draw substantial consumer attention from both passing vehicles and pedestrians within densely populated areas.
Screen Locations Include:
BILLBOARDS:
Along expressways, major highways, city streets, tunnel entrances & service centers
BUS SHELTERS:
Attached or next to enclosures where passengers may wait for buses
URBAN PANELS:
Premier pedestrian sites, such as outdoor shopping centers, gourmet markets and transit centers .
Point-of-care screens are situated within healthcare facilities, including medical and veterinary offices. Frequently affixed to walls, these devices offer prominent visibility during the period when patients spend around 15 minutes waiting for their appointments.
Screen Locations Include:
DOCTOR'S OFFICES:
In waiting rooms, alongside physical therapy equipment
VETERINARY OFFICES:
In waiting rooms
Digital displays are present within multi-residential buildings, offering a means to communicate with both residents and visitors. This inventory effectively conveys messages to individuals during critical moments of influence as they navigate to and from their residences.
Screen Locations Include:
APARTMENT BUILDINGS:
In elevators, behind lobby desks, along the walls
Digital displays are prevalent in diverse retail settings, gas stations, and pharmacies. This inventory plays a pivotal role in connecting with consumers at crucial point-of-purchase locations, precisely when they are actively shopping and in a mindset ready for making purchases.
Screen Locations Include:
CONVENIENCE STORES:
At checkout counters & at the store entrances/exits
GROCERY STORES:
In the aisles, at check-out adjacent to registers
GAS STATIONS:
On top of pumps
MALLS:
In common areas, food courts, outdoor shopping plazas
LIQUOR STORES:
Within aisles, mounted directly to the shelves' edges
DISPENSARIES:
Behind counters, mounted on walls
PHARMACIES:
Health kiosks, on top of newspaper stands, mounted on walls
PARKING GARAGES:
Free standing or mounted to the wall at entrances/exits
Transit digital screens are situated at the core of bustling transportation hubs like train stations, subways, and airports. Travelers consistently encounter these screens as they await departures, seek directions, traverse terminals, or retrieve their luggage.
Screen Locations Include:
AIRPORTS:
In terminals and food courts, at baggage claims and alongside shops, restaurants and convenience stores
TAXI & RIDESHARE TV:
Inside taxis & rideshares
TAXI & RIDESHARE TOPS:
On top of taxis & rideshare vehicles
TRAIN STATIONS:
In waiting areas, alongside platforms, in terminals
SUBWAYS:
Alongside platforms, in stations
It's important to note that the DOOH landscape is constantly evolving, with new technologies and venue platforms emerging to offer more engaging and targeted advertising experiences. As a result, the types of DOOH may continue to expand and adapt to the changing needs and preferences of advertisers and audiences.
